And with all the subsequent updates, Apple has remained true to that mission.
When the company originally unveiled its iWork collection of programs, Apple proved that doing serious work doesn’t have to feel serious. Dreary work tools don’t cut it.Īn inspiring spreadsheet program? A rousing word processor? The concepts seem improbable-but as usual, Apple beats the odds. You and your ideas deserve an environment that’s more stirring than that. Bland gets the job done, but it doesn’t inspire.
For decades, word-processing, spreadsheet, and presentation programs have been blandly efficient tools that solemnly transferred your work to page and screen. It’s how we get our day-to-day work done, pushing through the words and numbers that office, school, or household demands impose. Most of us use a word-processing or spreadsheet program because we have to.
The words “productivity software” don’t exactly make your skin tingle.